Broad match is a good option for those who are just getting started in PPC. It allows you to reach a broad audience and see conversion metrics within a short amount of time. It’s also an excellent choice for those who don’t know much about keyword match.

The best way to make sure your post-click landing pages are getting the right kind of traffic is to run A/B tests on them. This will allow you to see which page is converting better and which one doesn’t. This information can help you create a more effective post-click landing page. 

One of the best ways to test your post-click landing pages is to use a heatmap tool. This tool will show you the percentage of visitors that click on each field. This is important because it can indicate where your users are spending more time. You can also measure the time that they spend on each field.


Your post-click landing pages should be optimized to load as quickly as possible. This will help you get a higher quality score, which will ultimately decrease the fee you pay per click. If your landing page is slow, try compressing images, getting rid of unused plugins, and reducing redirects. The Google PageSpeed Insights tool can help you figure out where your landing pages are falling short.


You can even test different elements, such as the headline, color, and even customer testimonials. You will need enough traffic to test your post-click landing pages.

Landing Pages

The most common source of friction for post-click landing pages is the form. Your form needs to collect information from visitors, so it should be as simple as possible.


Try to use a clear, simple form that requires only the minimum information necessary to provide the offer. This will ensure that your visitors aren’t scared away by too many questions.


You should also make sure that you have a clear call-to-action button. The CTA button should be visible to visitors and contrast with the page background. It should also be clickable. One case study by the now-couple website shows that visitors were more likely to click the navigation bar rather than the CTA button. Taking this step led to a 12% increase in conversions.

This type of page can be used in both social and paid search campaigns.


After visitors click on an ad, they should be directed to a page that reflects the ad they clicked on. The message on the post-click landing page should make them feel comfortable and confident, which will ultimately increase the chance of conversion. Ultimately, the goal of post-click landing pages is to convert visitors to paying customers and leads.

Negative keywords

Negative keywords in PPC campaigns are a great way to limit the number of available searches and increase the quality of your prospects. This will help you avoid wasting money on ads that do not reach the right audience.

Negative keywords can be easily discovered by performing a simple Google search. You can also exclude irrelevant search terms. These are essential elements of any PPC campaign. They improve your results, save you money, and increase your ROI.
Use negative keywords as part of ad targeting, landing page optimization, and ad crafting. You should always try to avoid bidding on irrelevant terms and make sure that you are using relevant negative keywords.

Brand Awareness

Negative keywords can also be helpful in increasing brand awareness. When people search for products that are not related to yours, they’re more likely to click on an ad from a competitor. Negative keywords can also be effective for To F awareness. Advertisers can intentionally target branded searches, such as “she shed plans” or “woodworking plans.” However, it’s important to monitor negative keywords in PPC campaigns to make sure they’re not causing conflict with the rest of the campaign.

Negative keywords can also help you optimize your PPC campaign and improve your CTR, quality score, and conversion rates.