Quality Score

Google uses an auction-style bidding system for ads. The winning bid will determine the position of the ad in the paid search results. The highest quality ads are displayed first, and those with the highest Ad Rank score will pay the highest.

If you’ve ever tried to improve your ads, you know that the most effective way to do so is to improve your Google Ads Quality Score. The higher your Quality Score, the lower your cost per click and the higher your click-through rate. 

Google uses several factors to determine your ad’s quality score. These include keyword choice, ad copy, landing page, and relevancy. It also considers search intent, user experience, and more.

Expected Click

Google’s Quality Score is based on three factors: your ad’s relevance, expected click-through rate, and landing page experience. Different ads in different ad groups may have different Quality Scores. This is because the ad creative, landing page, and demographic targeting may differ. In addition, the Quality Score is adjusted each time your ad goes live. You can see your quality score by comparing it to the other ads for the same keyword.


You can boost your Quality Score by rewriting your ad copy. Google considers your keyword’s competition history when calculating your Quality Score, so your ad copy should be relevant to the keyword.

Bounce Houses

For example, if your ad is about bounce houses, use the keyword “bounce houses” as the ad copy. This will boost your Quality Score and increase your click-through rate.


A high-Quality Score can also boost your return on investment. The better your Quality Score, the less your ad will cost you. In fact, the higher your Quality Score, the more likely Google will give you a higher ROI.

Relevant Advertisements

Google Ads allows you to display relevant advertisements to your audience based on where they’ve been. You can target ads to customers based on their search history, as well as their behavior when they have viewed your website or mobile app. These remarketing techniques work well in combination with dynamic targeting and demographic targeting. These techniques can improve your conversion rates and brand recognition.

The best retargeting strategy is to create ads that are relevant to the customers who have visited your site.

Already Visited

People who have already visited your site are more likely to click on those ads. This strategy can boost your click-through rates by up to ten times. Moreover, it can help you identify a problem with your ad campaign. You can choose which extension to use to target your audience based on their searches. Google Ads uses algorithms to determine which extensions are most relevant to your business objectives. 


You can choose from various ad formats, including text ads and individual search ads. To make your ads relevant to the audience, use the right keywords in your campaigns.

Display ads are another effective retargeting strategy. These advertisements are displayed alongside any content relevant to your products. As these ads are displayed alongside relevant content, they trigger the psychological response in people that will lead them to take an action.
Google Ads integrates with Google Analytics to help you track visitor behavior and refine your ad campaigns. This way, you can spend more money on conversion-driven channels. By identifying which ads work and which ones don't, you can make informed decisions about which ads to run.
While they are less effective than other ad formats, they can still help you build a brand and increase your conversion rates.