florence broadhurst birds of paradise

Arriving in London in , Broadhurst set about establishing a new life for herself as ‘Madame Pellier. The idea that a designer has to actually do the drawings for the wallpaper themselves is not the case. The plum blossom is a traditional symbol of fortitude in all of Asia for it “braves the lingering chill of winter to bloom before all the other flowers” Dower, , p. This does not mean that as designers we should cease to gain ‘inspiration’ from the works of other cultures through cross-cultural collaborations or otherwise, but rather, we must pay attention to the implications posed by the realities of cultural appropriation. In both Britain and France, the craze for Chinoiserie and Japonisme reached its peak during the high noon of Imperialism , when the popularity of Oriental themes were due to both the deployment of the fine and decorative arts in the imperial project and the opportunities in technique and content offered by the new sights and colours associated with the East MacKenzie, According to ethnographer James Clifford , the critical history of ‘collections’ “is concerned with what from the material world specific groups and individuals choose to preserve, value and exchange” p.

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In the East, it represents a symbol of rebirth in the mythology of Hinduism, Buddhism, and Islam.

Florence Broadhurst Romantic Rebel Birds of Paradise Bohemian

In a sense, the above motifs utilized by Broadhurst have become objectified – simulated, adapted, corrupted, and, ultimately, appropriated. Another feature of the collection was the mis-registration of the individual colour separations within birdz design or what Lennie as cited in Clifton-Cunningham and Karaminas, a refers to as ‘fucked-up registration.

Japanese Fans Figure 3 or Japanese Bamboo Figure 4 in this case, becomes an ethnographic metonym for Japanese culture. Instead, Broadhurst presented herself as a sophisticated couturier who presided over a society salon on Bond Street, Mayfair.

Such issues are manifold and are made and ‘un-made’ in many sites and broadgurst many paths; in perspectives of self, engagements with place broadyurst relationships with culture and identity. According to one tradition, the prophet of Islam, in his Ascension to heaven, was carried on a Buraq, a being with the head of a man, the body of a horse, and the tail of a peacock; and this appears in many Islamic paintings.


There was a shift in style across the arts and modernist movements with its conflicting broadgurst across fashion, graphics, and architecture.

Arriving in London inBroadhurst set about establishing a new life for herself as ‘Madame Pellier. The popularity of this motif in mosques and as a sacred object was due to its symbolic significance, thereby the peacock became a symbol of beauty, paradise, and the soul of humanity, which wishes to return to its eternal home. Adorno insists that the museal [museum-like] mortality is a necessary effect of an institution caught in the contradictions of its culture and therefore extending to every object contained there.

The volume of design prints that Florence Broadhurst produced may have been influenced by the amount of commissioned work she claims she received on her travels overseas. English and Chinese flowers, distorted into something fanciful by Indian eyes to whom the plants were alien, were now welcomed in their new form as expressions of exotic fantasy … English tastes were now returning in parodied form to feed the new appetite for exoticism.

Florence Broadhurst Birds OF Paradise Teal Auz Kin | Products | Forlongs

Such power is connected intimately with the construction of knowledge about the Orient, which makes its management easy. Does the appropriation, inspiration, and inevitable exoticization of certain aspects of design come from the designers themselves or “from the multiple meanings that the consumer puts on the pattern?

Even as they investigated her murder 1Sydney police were provided with at least ten suspects, including Broadhurst’s own son, but found no evidence and no one to really shed light on the woman. When wallpapers were used, Broadhurst noted that they were generally in muted tones and nondescript patterns and colours.

Her Secret and Extraordinary Lives”everything she had seen [in her travels] would come to find a reflection in her sensual, funky, impulsive design range” p. There are three major features that make The Florence Broadhurst Collection unique: Another design called Japanese Fan Figure 3 is heavily Japanese influenced.

Florence Broadhurst “Birds of Paradise” Modal Knit Chemise

The prints, which led to the subsequent creation of over five hundred signature designs, caused a sensation with a post-war Australian public that had previously purchased wallpaper largely from overseas catalogues and who had little choice in wallpaper variety. Birvs general, the image of the peacock is a cross-cultural symbol, and in many cultures and traditions, it appears as a symbol of paradise, rebirth, immortality, and the incorruptibility of the soul.


Certainly, as most designers oversee the finished art of their original concepts by hired staff, it appears that Broadhurst did not follow this principle of art-directed designing.

Broadhurst built a design studio that did just that — designing a proliferation of patterns with ‘exotic’ titles including KabukiOriental FiligreeJapanese FansLaradise FloralJapanese Bamboo, Persian Birds, and Birds of Paradise. Broadhurst’s designs have undergone similar modifications and adaptations, where iconic and cultural symbolic values are redolent with past meanings and associations that can never be totally disclaimed. Florenec established very early on, in the conception of her business, the parradise to introduce the Australian post-war consumers to vibrant colours.

Commercial, aesthetic, and religious worth in both cases presupposed a given value system. Akira imagines that Florence Broadhurst must have collected kimono textiles, browdhurst well as traditional fabrics that she found on her journey through China, India, florencs the Middle East.

It is the film, the interviews, and other sources, as well as a view of her designs from a cultural theoretical and design perspective, that this paper interrogates the work of the artist and the modern-day implications it brings.

Similarly, although this is a complex history of European imperialism, one that reaches back to at least the ‘Golden Age of Discovery’ [sic] in the history of European colonization, Baudrillard provides a framework for the consumption of artifacts in the recent capitalist West.

She worked as if she was on a mission, to destroy the drab and revolutionise the nation’s palate” p. Motifs are selected, gathered, detached from their original temporal occasions, and given enduring value in a new arrangement. What ethical and political criteria distinguish between different historical moments and at specific historical conditions? The Directors [of the East India Company] wanted more and more of such goods, florenxe the more fanciful the better!

This paper is a case study of Australian wallpaper designer, Florence Broadhurst, and The Broadhurst Collection and examines the motifs and printing techniques applied in the design process. Australian artists, including Adrian Feint, Roy de Maistre, Lforence Proctor, and Hera Roberts, were involved in popularizing the modern interior in inter-war Sydney as bbroadhurst as introducing a modern aesthetic where bold colour and form were primary.